Solatrex has been the distributor of Citizen watches in Ireland since 1984. Today, Citizen enjoys prominence as the leading mid-price watch brand in the country. Citizen is available for sale at leading jewellers around Ireland, where our window displays hold prime position.

Citizen's proprietary Eco-Drive technology has enabled the company to establish dominance of the light-powered watch market. Celebrating 40 years in 2016, Eco-Drive watches are powered by any light and never need a battery change.  The vast majority of Citizen watches sold in Ireland today feature this technology.

Extensive multi-platform marketing campaigns are focussed on sell-through and have established strong consumer brand identification for Citizen, in keeping with the global image of the world's largest watchmaker.
Bulova’s industry innovations have included everything from pioneering standardized production of watches to developing the first fully electronic watch with proprietary tuning-fork based technology making it at the time the most accurate watch in the world. But our breakthroughs reached beyond the world of timekeeping alone.

Bulova's pioneering spirit changed the face of marketing with America’s very first radio and TV commercials. We made advancements in the world of sports with the Phototimer, and even transformed transportation through collaborations with Lindbergh and on 46 NASA space missions. During the first moonwalk, a Bulova timer was even placed in the sea of tranquillity.
In 2001, Frederique Constant began the development of its first watch movement in cooperation with the École d'Horlogerie de Genève, École d'Ingenieurs de Genève and the Horloge Vakschool Zadkine. The Heart Beat Manufacture has a characteristic bridge for the balance wheel on the front side of the movement. Having the bridge for the balance wheel on the front side made it possible to have the spiral and fine regulation on the front side as well, creating the company's "Heart Beat" design. The company patented this construction as an innovation in watch design technology.

In May 2016, Citizen Holdings announced its intention to acquire Frédérique Constant. The same year, the Frederique Constant Group acquired its main distributors, including its largest market, Macher SA in Switzerland, founded in 2002 by Alexis Gouten.
From the very beginning, as far back as 1883, Alpina has been associated with horological innovation. Whether it was an innovative way of creating an excellent working environment, or through the introduction of new quality control criteria before anyone else, Alpina has always sought ways to improve how things are done.

Since its origins, Alpina’s mission has been to design luxury sports watches delivering exceptional accuracy and reliability in extreme environments. Today, this commitment is upheld in three different realms: the air (the Startimer collection), the sea (the Seastrong collection) and the Earth (the Alpiner collection). These sports timepieces stand out for their value, refined finishings, and careful pricing. Alpina have been considered the original sports watch since 1883.


We founded the Telstar watch brand in 1975, originally selling LED electronic watches on the Irish market. With technological changes over the years since then, the product range has grown to include quartz watches of all descriptions- children's watches, digitals, ladies & gents' classic and fashion analogue models, and matching watch and jewellery sets. One thing which has not changed is our focus on quality and value, as evidenced by our 5-year guarantee.
Telstar watches are sold online and through an extensive network of retail jewellers in Ireland.
Telstar is also available in the Czech Republic and Slovakia, where the brand has built up a strong reputation since the early 1990s.
Every Sundial watch is a piece of state-of- the-art design, illuminated by science.

It has all the benefits of a modern quartz movement, without the need for battery changes. A Sundial watch contains a solar panel behind the dial which harvests energy from light and stores this energy in a rechargeable cell. The stored energy keeps the watch powered for 6 months on a full charge, and automatically replenishes through exposure to light during everyday wear.

This technology delivers benefits that complement your lifestyle perfectly. It’s virtually maintenance-free – saving you time and money. Not having to open and reseal your watch avoids exposing the mechanism to air, dust and moisture, thus prolonging the life of the watch and maintaining timekeeping accuracy.
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